The Children's Society has launched a campaign to collect childhood memories as part of the Good Childhood Inquiry.
The campaign is being fronted by singer Sophie Ellis Bextor and aims to engage the public and enlist their help in giving children in the UK a better childhood.
By collecting early memories from the British public, The Children's Society hopes to build a picture of what a good childhood should look like and contribute towards The Good Childhood Inquiry, the UK's first independent inquiry on the subject.
Martin Field, director of campaigns at The Children's Society, said: "Recent research held up the UK as the worst country in the developed world to grow up in. This is a chance for everyone to contribute towards making childhood better.
"Memories help to shape us and we want to make a positive change for children. We all have a memory to share so we can all get involved to make a real difference for children today."
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